Urbana Deli was a local, organic deli right in the heart of downtown Corpus Christi, Texas. With its location on the border between the business and art district, its mid day clientele came from legal and other corporate offices, and it's night clientele were a mix of tourists, local residents and the typical inner city night crowd. The deli owners were avid supporters of the local art scene and made their wall space available to local artists and frequent art shows. This project was created as an experimental update to their branding and marketing, but I worked closely with the owners in development and they expressed the potential for them to commission the entire project. Unfortunately they closed their doors for personal reasons prior to completion of the project.
The original menu, upper left in the image, was a highly pixelated, photocopy of a photocopy. The menu I designed was intended to create an upscale feel, with organic undertones. It was a clipboard mounted 4 page menu, with a grease pen attached. Each page stepped up in width to allow food categories to be titled in the right margin. All pages were laminated and on the first page the customer could mark their order with the pen, write in their name and give it to the counter person.
Other than a single 5' by 5' logomark wall display on the exterior of the building, the deli had no external advertising. I created a sandwich board display to place just outside the outdoor seating area on the sidewalk.
The deli was using a plain white box for their take home pizza packaging, with one of the pixelated menus taped to the top. I completely redesigned the pizza box to be consistent with the brand. The top of the box has the specialty pizza options, the side and rear flaps show the delis non pizza menu options and the front flap shows the address, website, phone number and a tag line.
The deli was using plain white sandwich paper to wrap the take out sandwiches. I designed a sandwich bag that included the logo, phone number and tag line to be consistent with the brand.
Port Aransas Art Center is a local art gallery and art services business located on the island of Port Aransas, Texas. They were heavily damaged by a hurricane in 2017 and as part of the rebuild of the center, they were looking to rebrand and upscale their image. The Graphic Design Department of Texas A&M Corpus Christi decided to provide a free, complete rebrand as a student class project. A team of university junior year students, including myself, worked together to provide a new logo, signage, printed marketing materials, website creation and social media assets. All work was accepted and is live and in use today.
In addition to the horizontal, primary logo in the banner above. we created a stacked logo and sub category logos for events and departments of the center.
We created a complete responsive website, set up hosting and account management, provided original imagery and copy and then transferred control to their webmaster.
The class created brochures and rack cards for marketing and advertising both on site and at hotels and other local businesses.
The class provided design and specifications for exterior building signage.
We created social media pages including graphics and all copy, for Facebook, Instagram and Youtube. We additionally created web banners and email graphics.
The final element of our package, we provided designs and specifications for merchandizing products such as stickers, membership pins, koozie can holders, t-shirts and more.
Lil' Guppies is an exploratory design in logos and basic stationary.
The concept was to take a designed logo and create stationary assets consistent with the brand elements.
Big Island Organics is an exploratory design in logos.
A simple logo development based on provided client expectations.
Camp Kits was an 2016 exploratory project in brand creation, asset design and packaging design.
Project included product development, design, and making assets ready for printer. The concept is that a tent is contained in the milk carton once tent is assembled, carton can be used to collect water. The can contains everything needed to start a fire, and the can is usable as a cooking pot. Everything you need in two small multi use containers that will fit in a backpack.
Town is an exploratory project that required creation of a menu, table tent, and brochure.
The project required creation of a menu, table tent and take home menu (brochure) working from an already established brand guide.
This was a commissioned project in 2018 to provide the city with printed materials for hurricane safety and awareness to its citizens. A safety brochure to be mailed out with a rear view mirror hanger of key contact numbers that could be taken along during evacuation. The mirror hanger was also magnetic backed to allow residents to keep it on their refrigerator during non emergency times.
A class assignment in typography and in design. the Title was a play on the Sons of Anarchy TV series. The goal was to design a book on the rules of typography.
The book was full of intentional typos that were corrected and annotated in red ink.
West Side Nut Club Fall Festival was an exploratory rebrand of a festival in Illinois. Included Logo, Poster and Brand Book
The poster was created to provide advertising for the festival. It was created in multiple formats for printing as posters, flyers and newspaper advertisements.
Above is sample page from the brand book created for the rebrand.
I was an intern in 2018 at CCAD, or Corpus Christi Army Depot in the public affairs office. I worked on a myriad of graphic design projects, photography projects, social media postings including copy, way-finding signage, Business brochures and a redesign of the CCAD Brand Book.
I created a printable format to send to a specialized printer for ornaments to be made for handing out to employees and a digital format CCAD Christmas graphic for internal and external mailing.
In addition to the primary Logo format above, I created additional acceptable logo variations and included the in the Brand Book redesign.
I was photographer at numerous charity events and association meetings and created copy and imagery for Social Media posts on Facebook, Twitter, Instagram and other sites.